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How to Change a Domain Nameserver In Hostinger (Point to Another Provider)

Post author By ohan kenn
Post date December 15, 2020
17,341 Comments on How to Change a Domain Nameserver In Hostinger (Point to Another Provider)

In this article, you are going to learn how to point a domain to a host by changing the domain’s nameservers. This way, you can move your site to another hosting provider while still keeping the old domain name.

Knowing how to point a domain to Hostinger is important if you’re using our server but bought the domain from somewhere else. Keep on reading as this tutorial will show you how to connect the name to our service.

Before starting this tutorial, take into account that DNS changes can take up to 24 hours to fully propagate worldwide.

How to Point a Domain Name to Hostinger

Hostinger’s nameservers:

ns1.dns-parking.com
ns2.dns-parking.com

Pointing a Domain to a Host – How to Change a Domain Nameserver In Hostinger

Let’s say you have just moved your site to another hosting provider. However, your domain name stayed with the old hosting company, and it does not direct visitors to your website.

This problem happens because your domain is not connected to the new web host. You have several options on how to solve this issue, but in practice, we only recommend using one method.

You can transfer the domain to the new hosting provider. However, domain transfer usually includes additional charges as the domain will be renewed for another year.

The second option is to update the domain’s DNS A record with your new IP address. Nevertheless, since A records are designed to point to static IP addresses, it’s advisable not to use this method. If the IP changes, your website will stop working until you update the record.

The last method is changing the domain’s nameservers. This is the most recommended option as you can transfer your domain’s DNS control to the new hosting provider without changing your registrar.

How to Point a Domain to a New Host?

Taking all considerations into account, we are going to show you how to change the domain’s nameservers. Note that we will be using Hostinger as an example, but you can use these steps as an example to point your domain to any web host.

1. Get the New Nameserver Values

First things first, find a list of nameservers from your new hosting provider. The information is usually provided on the company’s documentation page or in the post-purchase email. – How to Change a Domain Nameserver In Hostinger

If you still can’t find the info, you should contact your hosting provider.

At Hostinger, you can find all DNS-related information in Hosting -> Accounts -> Details.

The list of nameservers often look like this:

ns1.dns-parking.com
ns2.dns-parking.com

Web hosts usually provide two or more nameservers. Take note of all these addresses because you’ll need to enter them into your domain registrar’s control panel.

2. Apply the New Nameservers Values

The next step of pointing a domain name to a new host is to replace the domain’s old nameservers. Here’s how to do it:

Login to your domain name registrar. Remember, this is the place where you bought your domain.
Look for the option to set your domain’s nameservers. Every registrar has a different way of doing this. However, in general, you can find the appropriate settings on the menu called Domain Management, or Domain Overview, or something along those lines.
In hPanel, go to Domains -> [your domain name] -> DNS. Select the Use my own nameservers option.

You should see several fields, such as Nameserver 1 (primary nameserver), Nameserver 2 (secondary nameserver), that will most likely be filled with Hostinger’s default nameservers.
Enter the nameservers into the appropriate fields. For example, a nameserver that begins with ns1 should be put into the Nameserver 1 field, if it starts with ns2 to Nameserver 2, and so on.
NOTE: If you see the Create child nameservers field, you can ignore it.

Keep these tips in mind should there be any difference between the number of nameservers and the number of available fields:

If your hosting provider only gives you two nameservers, but your registrar provides you with four or more fields, enter the first two, leaving the other ones empty.
If your hosting provider gives you three nameservers, but your registrar only allows you to enter two, use the first two nameservers.

Try to look for the registrar’s Help or FAQ page if you still cannot find the menu to set your nameservers. Alternatively, you can ask Customer Support to add the new nameservers for you.

3. Wait for DNS Propagation

Once the nameservers are set, you need to wait for the changes to take effect. This period is referred to as worldwide DNS propagation.

The process typically takes a few hours, but it can also last up to two days. You might want to flush your DNS cache to speed up the process.

Conclusion – How to Change a Domain Nameserver In Hostinger

After moving to another web hosting provider, you need to point your domain to a new host to make your site accessible. Luckily, you can easily do that by changing the domain’s nameservers. Simply get the details of your new nameservers, copy it to the domain’s DNS settings, and wait for the DNS to propagate.

There are two main ways to point a domain name to Hostinger:

Changing the nameservers at your domain name registrar. This method is recommended since your DNS zone will be automatically configured to match the hosting’s IP Address. Plus, it enables you to transfer the control of your domain settings to our hPanel, making management convenient.
Pointing the domain name via A record. This method requires you to change the IP address connected to the DNS records. That way, your domain control stays in the registrar. Unless you’re sure the IP address is going to be static, this procedure is not recommended.

This guide shows how to point a domain name if it’s NOT registered with Hostinger. For a general tutorial on pointing a domain name to another provider, check out this tutorial.

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Changing Domain Nameservers (Recommended)

The process of changing nameservers on various registrars is quite similar. Here’s what you need to do to point your domain name to Hostinger:

Find the nameservers for your Hostinger account. You can do this by accessing hPanel’s DNS Zone Editor and scrolling down to find NS (Nameservers). We use four nameservers to ensure stability and maximum connectivity. So if one nameserver failed, others would resolve the requests.
All nameservers correspond to an IP address, which you can locate by scrolling up to the A (Host) section. While in most cases you only need the names, some registrars may require the IP as well.
Log in to your domain registrar’s control panel. If you’ve forgotten the name of the registrar’s company, use whois lookup.
Go to the DNS Zone Editor. Depending on the registrar, it can be named differently. The most common ones are DNS editor, Manage DNS Settings, Change Nameservers, DNS Details, etc.
Delete all values from the nameserver fields (if any) and input Hostinger’s nameservers. Save changes.

Allow up to 24 hours for DNS to fully propagate worldwide.

Pointing a Domain Name via A Record

As mentioned earlier, it’s an alternative you can try if you wish to keep the control of your DNS zone at your domain’s registrar. It consists of two primary steps:

Step 1: Changing A Records

A Record maps a domain name to its appropriate IP address. Therefore, if you want to point your domain name to Hostinger, you can modify these records by replacing the old IP address with the one from Hostinger.

In most cases, you have to create two A records for your domain name: one with the www subdomain and one without.

For instance, if you have a domain named yourdomain.com and want to point it to 212.1.212.62 as its IP address, you need to create A Record entries that look like this:

It’s also possible that your www subdomain is pointed via the CNAME (alias) record. In that case, you only have to change the A record for your root domain name.

Don’t worry if you see a slightly different view at your registrar. Just fill in the values that look similar to the ones shown above. Each field stands for: – How to Change a Domain Nameserver In Hostinger

Name/Host – the domain or the subdomain you want to point to. Some registrars use @ symbol instead of a name to represent the root domain.
TTL – short for Time to Live. It determines how long the server caches DNS-related information before refreshing it. The default value is usually 14400 seconds (4 hours).
Type – record type.
Record/Address – the target IP address.

Step 2: Changing MX Record for Email

MX record specifies mail servers that handle incoming emails. If you want to use Hostinger servers to receive emails sent to your domain, you need to change your domain’s MX record.

At Hostinger, the MX record can be found in DNS Zone Editor as well.

Pointing cPanel's MX Record to Hostinger

Take note of the mail server’s address. After that, open your domain’s MX record and replace the old mail server:

Name – your domain name.
Priority – if you have more than one server, this field determines the priority of each server. The lowest number represents the highest priority.
Type – record type.
Address/Points to – destination/address of the server responsible for receiving emails.

Conclusion – How to Change a Domain Nameserver In Hostinger

By finishing this tutorial, we have learned the two ways to point a domain name to Hostinger. The first is by changing the nameservers, and the second is by changing your registrar’s A Record.

We recommend the first option as it automatically sets your domain with our IP Address so you don’t have to go to another hassle if it changes one day.

So what do you think? Which method will you choose? Let us know in the comments below!

Tags hostinger how to point domain to nameserver, how to change domain name in hostinger

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Google Ads Tutorial: A Step By Step Guide To Advertise on Google in 2020

Post author By ohan kenn
Post date December 14, 2020
9,368 Comments on Google Ads Tutorial: A Step By Step Guide To Advertise on Google in 2020

Google adwords is something that is almost known to everyone here. From searching for the best web design firm in your region to finding the best deals on groceries, Google ads are found to the most promising way to gain more traction, visibility and response. Today, we are going to learn How to Advertise on Google in 2020. This Google ads tutorial is going to help you setup Google adwords account from start and will also show you how to advertise on Google and start running your first Google ads campaign. Let’s dive in to Google ads tutorial right now!

Google Adwords Account Structure Overview

There are different different Google ads account structure and you can customize Google ads structure according to your website and products categories. You can expect better Google ads results if you have setup the Google adwords account structure properly. Have a look on below given Google adwords account structure.

Step By Step Process for Advertising On Google

Before we start our Google ads tutorial, Let’s have a look on the step by step process we have to follow for advertising on Google.

Signing Up for Google Ads Account
Setting Up Billing
Determining Your Google Ads Objective
Selecting The Right Audience
Performing Keyword Research
Budget And Bidding Setup
Google Ads Account Structure Planning
Ad Copy Writing Including High CTA Words
Landing Page Creation
Setting Up Conversion Tracking According To Your Goals
Adding Negative Keywords
Creating Remarketing List for Retargeting Campaigns
Regular Ad Monitoring And Optimization
Landing Page Optimization For Better Conversion Rate

How to Advertise on Google?

How Can I Create Google Adwords Account?

To create an account on Google Ads, you need two things – an email address and a company website. Now even if you don’t have a website, you can still choose to create Google ads by using Smart Campaigns, the default Google Ads experience for new advertisers.
The entire process is very easy and quick.
Here in this Google Adwords Tutorial, you will get to know the step by step process to create Google ads account. Dive in now!

1. Signup for Google Ads Account

2. Click on Sign In Button

3. Enter The Email and Password to Login

4. After Signing In, Click On “New Google Ads Account”

5: Now On The Google Ads Dashboard, Click on “Switch To Expert Mode”

6. Click On “Create An Account Without A Campaign”

7. Now Fill In Your Billing Country, Time Zone & Currency; Click On “Submit” Button.

8. Hurray! Your Google Ads Account Is Now Active. Now Click On “Explore Your Account”

9. Now You Can Go Ahead With Creating Your Google Ads, However, It Is Necessary For You To First Set Up Billing Details Using The Following Steps.

10. Click on “Tools & Settings”

11. Click On “Billing Summary”, A Section That Is Featured On The Left Side Of The Billing Dashboard.

12. Now You Can Define Billing Info By Providing All The Required Details, And Then Click On “Submit” Button.

Now you’ve finished all the things associated with account setup. You can choose to go ahead with creating a campaign.

How Can I Create My First Google Ads Campaign?

How Can I Advertise On Google Ads?

If you’re looking to find how can you run Google Ads, you might find the answer right here in this section. After you’re done with the sign-in process, it seems very excited to kick off your first campaign on Google Ads. This is truly an interesting process as you get to write your first ad copy, decide on the budget, and choose the audience you want to target.

Below is a step by step guide on how to setup an AdWords campaign.

The main thing first. Do keep in mind that you won’t be levied a single penny till you create your ad and it gets approved. It takes nearly a day to get your ad approved and you get billed once a user clicks on your ad. The best thing is that you can track and modify your AdWords campaign anytime to improve its performance.

1. To Start With, Click On The Campaigns Header Which Is Featured On The Left Side On The Dashboard.

2. The Next Thing To Do Is To Click On “New Campaign” Or “ + Button”

3. Now Click on “+ New Campaign”

4. Now Choose A Goal Given Your Business And Click On “Continue” Button. The Available Options Are Sales, Leads, Website Traffic, App Promotion And Others.

5. After Choosing From The List Of Feature Goals, Now Click On Campaign Types “Search Campaign” And Click The “Continue” Button

6. Now Choose The Way You Want Get Traffic Basis Your Business, However, As Of Now, Click On “Website Visit” And Click On “Continue” Button (For Now Ignore Conversion Action)

7. Now Make Way To “Campaign Name And Networks”

8. Now Enter Your Location Where You Want Your Ads To Be Published; You Have Option Of Targeting At Country, State, City And Zip Code Level

9. Enter The Language That Your Target Audience Prefers To Engage In.

10. It’s Time To Define The Daily Budget Limit You Want To Set

11. Choose The Bidding Strategy According To Your Goals For That Click On “Select A Bid Strategy Directly

12. Now Finalize One Of The Bidding Strategies

13. Click On “Show More Settings To Set Up Ad Schedule & Ad Rotation

14. Click On “Ad Schedule” Section Show Your Ads On Business Days And Hours

15. Schedule Your Days And Hours

16. Click On “Ad Rotation

17. Choose The Option “ Optimize: Prefer Best Performing Ads “ In Initial Stage

18. Now You Can Create All The Ad Extensions According To Your Business Goals

Now you are done with all the campaign settings, now click on “Save And Continue” to create Ad Group

19. Enter The “Ad Group Name” And “Keywords” That You Want To Target ( Please Explore Keyword Match Types Before Choosing Keywords)

20. Now Click On “Save And Continue” To Create Ad Copy

21. Enter The URL, Heading 1, Heading 2, Heading 3, Display Path, Description 1 & Description 2

22. Now You Have Created Your First Ad Copy; Click On “Save And Continue

Congrats! Your first Ad campaign is ready to roll, click on “continue to campaign” to start the reviewing process

Important Terms You Should Know About Google Ads

In the last section of How to advertise on Google ads tutorial, you get to know about how to create your ad on Google Ads. In this section, we’ll explain you some of the most commonly used terms in Google Ads.
Type of campaigns on Google Ads
In general, there are three types of campaigns available in Google Ads.

• Google Search Ads

Google Search Ads refer to text ads that get shown on Search Engine Results Page (SERP).

• Google Display Ads

Google Display Ads are usually image-based and are displayed on web pages that contain relevant information about the chosen keywords.

• Google Video ads

Google Video Ads are of duration between 6 and 15 seconds and are shown in videos on YouTube.

What is Click-Through Rate?

The Click-Through-Rate refers to the number of clicks an ad gets against the number of views. A higher CTR means simply means better performing ad and matches perfectly to the searched queries.

What is Conversion Rate?

This rate refers to the number of form submissions against the total number of visits on the landing page. Similar to CTR, a high conversion rate means that the landing page is quite effective in attracting and engaging the visitors.

How Do Google Ads Work?

Though I have tried to explain everything in detail about Google Ads, this section will help you recap the things about the functioning of Google Ads. So, the first things first – Google Networks. There these networks refer to the advertisement locations where your ad will be place like SERP, Google Maps, and other partner sites.

There Are Primarily Two Google Networks:

Search Network
Display Network

If you’ve been using Gmail, YouTube, or other Google products, you might notice various ads appearing at regular intervals. Even if you’re browsing on a partner website you might see ads appearing under the Display Network. Let’s consider an example. I am interested in buying a LED TV so I started searching for the same on Google. In the search results, I come across ecommerce dealers that deal in LED TVs.

When I scroll down, I see normal text-based ads from other product sellers.
After showing interest, I click on a particular ad that gets my attention. After clicking, the advertiser (amazon, for example) pays a few dollars to Google for my click in hopes that I will convert.
In a nutshell, it depends on the searched keywords and the audience that determine how an ad will be shown to a visitor.

Hope you are enjoying this Google ads tutorial 🙂

What is Google Ads Retargeting?

Remarketing (also known as retargeting) refers to the process of sending another marketing communication like ads, back to users who already exposed to previous ads but didn’t convert.
It can be said to an attempt to bring them back and give another chance of getting converted.
Google makes the use of a great remarketing software and custom audience options to do just that.

For the display network, advertisers can target audiences or keywords, showing their ads on sites that possible customers are browsing.
From now on, it works just like the search network: click on the ad and buy.

Also Read: How to Advertise on TikTok

Where My Ad Will Be Shown? How Does Your Ad Rank On Google Ads?

On search results page, Google Ads appear in a particular order. Do you know why? Here is the answer.
There are several factors that determine the position and rank of your ad. The major ones are:

1. Bid Amount: The higher the bidding amount the better the ad rank. But only this aspect is isn’t enough.
2. Auction-Time Ad Quality: Quality score
3. Context of Search: location, device, time, etc. in regard to your ads. Is your ad the unmatched option, usually based on the context of each person and you’re presently offering?
4. Ad Extension Influencer: how much of an improvement do your ad extensions make? More = better. Higher CTRs simply mean bigger impacts.

What is Google Ad Quality Score?

In general, the quality score of a Google Ads is determined using three factors.

1. Probable Clickthrough Rate: What’s the average CTR for your domain? If you are higher than average, anticipate a better-quality score than most.

2. Ad Significance: How precise are your ads? Does the offer and call to action are logical for what you are saying? If your ads say, “visit the shop today,” but you only sell products online, your ad relevance will rank low.

3. Landing Page Experience: Does your landing page transmit the same information as your ads? Same offer? Same keyword? If not, your quality score is supposed to get low.

How To Perform Keywords Before Creating Ads In Google Ads?

From the above given information, it gets clear that the key to successful Google Ads is a careful selection of keywords. Always remember the selection of right keywords creates a big difference between a performing and non-performing ad.
And when it comes to finding the right keywords for your Google Ads campaign, the best possible option is to do keyword research. Here is how.
The most effective place to begin keyword research for your first campaign is right on Google Ads itself, using Google’s own keyword tool.
When you open the keyword planner, you can choose to enter the topics, phrases and even URLs to let Google generate ideas for you.

Hope you are enjoying this Google Adwords Tutorial. If you want to know more on how to advertise on Google then feel free to contact Marketing Tech now!

How To Create Landing Pages That Work?

Landing pages are basically the web pages where a user lands on clicking your Google Ads. They are of immense value as they have the power to convert a prospect into a customer.
This is why it is necessary to design a landing page carefully considering the user journey in mind.
A majority of new advertisers on Google Ads commit the mistake of using their homepage as the landing page because it holds similar content like calls to action and comprehensive information on the products or services being provided. But, in actual, this is considered a mistake.
Ideally, you should have a particular landing page for a particular set of keywords and content.
Some great tips on landing page creation:

The first and foremost thing to do is to ensure that your selected keywords and content remains similar both on the ad and the landing page. For example, if you’re taking about providing great digital marketing tips, make sure the page has the same. Otherwise, your all efforts won’t worth your time and efforts.
Do what you said in the ad. The purpose of this practice is to help the visitor get some value of the click he made. Your value proposition must be short and should describe the eventual benefits that customers can expect, not features.

How Can I Maintain My Google Ads Account Profitably?

When you take a look at the data presented in Google Ads, it is quite easy to get overwhelmed. This is because there are lots of metrics and data sets to analyze out of it from ad impressions to clicks, CTR, and conversions. Always remember that there are two aspects – cosmetic ones and functional ones. Instead of focusing on cosmetic ones, it is recommended to focus on functional ones that actually play a role.

Which Metrics You Should Check?

A majority of metrics are for cosmetic purpose only. Impressions make no sense if they are not converting. When it comes to analyze the metrics, there are generally two elements you need to concentrate on: Cost per acquisition/cost per conversion and lifetime value

What Is Cost Per Acquisition?

Cost per acquisition or conversion basically refers to the amount of money you spent on acquiring a customer. For example, if it cost you 20 clicks at $1.00 per click, that’s a $20 cost to acquire them. This metric is meant to tell you whether you’re in profit or not. If your customers only paid you $15 for a product or service, but you spent $15 to get them, you’re in loss.

What is Google Ads Lifetime Value?

Lifetime value means the total value that a customer spends with you over their association with your business. After obtaining a customer or persuading him to make a purchase, how much do they actually spend? How many times they came back and made a purchase again?
If a customer buys from you twice a year on average and each order is $200, that’s a $400 would be his yearly lifetime value.

Why Businesses Should Use Google Ads?

Google ads are the quickest way to show your business ads on Google to your targeted buyers and the other benefit of advertise on Google is its cost effectiveness. You will be charged only when your potential buyers will click on your Google ads results in SERP. But if you run ads on social media, you will be charged for every single impression you will get on your ads so Google ads is the better option when you need quick and targeted leads only.

Are Google Ads Free?

No, Google ads are not FREE because when you advertise on Google then you have to pay for every single click you get on your ads and this is why Google ad is also know as Pay Per Click or PPC. Signing up is free but you have to pay for clicks.

How Much Does it Cost to Do Google Ads?

The average cost-per-click (CPC) on Google Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network. For more details click here.

What Does CPC And CPM Mean in Google Ads?

CPC stands for cost per click and CPM mean cost per mile (Cost per 1000 impressions) in Google ads.

The above given Google Ads tutorial would be of some help to you in managing Google Ads from start till end and i hope you understand how to advertise on Google now.

Want to run Ads on Google? Visit our PPC marketing services in India and select best PPC packages to get it started with India’s leading digital marketing company.

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WordPress Easy WP SMTP Plugin Vulnerability

Post author By ohan kenn
Post date December 11, 2020
4,996 Comments on WordPress Easy WP SMTP Plugin Vulnerability

Popular WordPress plugin Easy WP SMTP plugin, with over 500,000 active installations, just patched a vulnerability that allows an attacker to take control of a site. The flaw in the WordPress plugin allows hackers to reset the admin password and take complete control of a website.

Easy WP SMTP Vulnerability

The vulnerability is in a debug log file that is exposed because of a very basic error in how the plugin maintained a folder. Plugin folders on a server that contain files that are not meant to be seen by users usually contain a blank index.html file. The purpose of that file is to keep someone from navigating to that folder and discovering a list of files within that folder.

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If someone can see the list of files, then they can potentially access those files, which is the case.

The folder where the debug log file exists does not have an index.html file. So on servers where directory index listings are not disabled by default a malicious hacker can gain access to that file.

What they first do is obtain an admin level user name from the WordPress site they are trying to hack using widely known methods.

Then they access the WordPress login page and send a password reset for the admin account.

Finally they access the debug log file and retrieve a record of the password reset link that the WordPress site sent. Once they retrieve that link they can enter it, reset the password and then enjoy full access to the WordPress site.ADVERTISEMENTCONTINUE READING BELOW

Folder Problem Documented in Changelog

The Easy WP SMTP Vulnerability plugin maintains what is called a changelog that documents all the changes within each update. The changelog is meant to be read so that a user can understand what an update is changing.

Normally when a vulnerability is being patched the plugin developers will note that a vulnerability is being patched. This gives the WordPress publisher the information they need to make an informed decision as to whether or not to update a plugin or wait.

A changelog that informs a publisher that an update is plugging a vulnerability allows that publisher to make an informed decision to update the plugin in order to avoid getting hacked.

The Easy WP SMTP plugin changelog only says that they are inserting an index.html file in a folder to prevent anyone from browsing it. That should be warning enough that this is an important update, but only if the publisher understands that peeking into the folder is dangerous.

Update Plugin Immediately

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WordPress 5.6: The Good, the Meh and the Ugly

Post author By ohan kenn
Post date December 11, 2020
2,175 Comments on WordPress 5.6: The Good, the Meh and the Ugly

WordPress 5.6 has been released with dozens of improvements and new features. Code named Simone (honoring singer Nina Simone), WordPress 5.6 has been met with a positive response, possibly because it didn’t break anything.

The substance of what’s new in WordPress 5.6 can be described as mostly good, some meh and one issue that’s ugly.

The Good

Enable jQuery Migrate Plugin Updated

The last two updates were somewhat rocky due to millions of websites breaking or accidentally updating with a beta version of WordPress.

The biggest potential issue was with the jQuery Migrate deprecations and updates.

WordPress 5.6 managed to avoid the legacy jQuery plugin issues experienced with the WordPress 5.5 update in August 2020. That was the update that caused websites to stop functioning in myriad and unexpected ways.

The reason those issues were avoided this time around is because WordPress 5.6 updated the Enable jQuery Migrate plugin in order to avoid a repeat of websites crashing.

When the plugin is active and the publisher is logged in, the plugin will detect outdated jQuery and log it, presenting a display at the top of page to signal the problem.ADVERTISEMENTCONTINUE READING BELOW

The plugin detects jQuery issues from page to page as the pages are served to the publisher as they browse the site.

There is an option to perform similar logging using pages served to users are browsing the site, but WordPress warns that this could create significant server load and recommends not turning it on.

There is a deprecation log page that shows the plugins responsible for the warnings. After updating a plugin the publisher can clear the old log and resume browsing again to see if the Enable jQuery Migrate plugin detect additional issues.

WordPress stated:

“With the above in mind, the Enable jQuery Migrate Helper plugin was updated for the release of WordPress 5.6, this provides a temporary downgrade path to run legacy jQuery on a site when needed.
The reason this is considered a temporary solution, is that the older version of jQuery no longer receives security updates, and the legacy version will not be patched manually if anything should occur that warrants updates to it.”

ADVERTISEMENTCONTINUE READING BELOW

The Meh

WordPress 5.6 is shipping with their first version of WordPress that is (somewhat) PHP 8 compatible, the newest version of PHP that was released in November. However, this compatibility is meant to be regarded as beta compatible.

Because the WordPress PHP 8 compatibility news manages to be both good and less than good news it ends up being… meh.

As noted in the official guidance of WordPress 5.6 and PHP 8 Compatibility:

“WordPress Core aims to be compatible with PHP 8.0 in the 5.6 release (currently scheduled for December 8, 2020).
…Significant effort has been put towards making WordPress 5.6 compatible with PHP 8 on its own, but it is very likely that there are still undiscovered issues remaining.”

Publishers should test first before upgrading their version of PHP because themes and plugins at this point in time will very likely not be ready for PHP 8.

That’s why WordPress’ announcement framed PHP 8 compatibility as one of the first steps, because of potential compatibility bugs and because themes and plugins may not be compatible yet.

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According to WordPress:

“5.6 marks the first steps toward WordPress Core support for PHP 8.”

The Ugly

One of the new features in version 5.6 that the WordPress team are rightfully proud of also contains a potential downside to it that if fully exploited could lead to a full site takeover.

WP 5.6 introduces the REST API authentication with Application Passwords Feature

The App Passwords Feature allows third party apps to connect to your website and add functionality.

According to WordPress:

“Thanks to the API’s new Application Passwords authorization feature, third-party apps can connect to your site seamlessly and securely. This new REST API feature lets you see what apps are connecting to your site and control what they do. “

However, according to WordPress security plugin publisher Wordfence, a social engineering attack could be used against a site administrator to obtain administrator credentials.

Social engineering is a hacking method that relies on tricking into providing information or access.

For example, Phishing is a form of social engineering where an attacker may email a victim posing as their bank, requesting that they reset their login credentials.ADVERTISEMENThttps://35671dfc9417cb693ae8a0f530d026f7.safeframe.googlesyndication.com/safeframe/1-0-37/html/container.htmlCONTINUE READING BELOW

A link in the email leads to a copycat site that resembles a bank website where the victim enters their user name and password which is then harvested to obtain access to their banking account.

Wordfence describes a social engineering attack where a criminal could create an app that impersonates a trusted App, leading the site publisher to issue a password and allow a secure connection to their website. Wordfence describes the complexity of this attack as “trivial.”

According to Wordfence:

“An attacker could trick a site owner into clicking a link requesting an application password, naming their malicious application whatever they wanted…
Since application passwords function with the permissions of the user that generated them, an attacker could use this to gain control of a website.”

Wordfence produced a video describing and demonstrating the potential for a social engineering attack compromising the new Application Passwords Feature:

WordPress 5.6 Overview

WordPress 5.6 is largely a success. There’s much that is so right with it. While it’s not a major advance it does have incremental improvements into site design functionality and improvements to functionality.ADVERTISEMENTCONTINUE READING BELOW

That this release manages to avoid the drama of the last two release makes this update a win considering there’s still a few weeks left in 2020.

Citation

WordPress 5.6 Warnings, Announcements and Documentation

Wordfence article:
WordPress 5.6 Introduces a New Risk to Your Site: What to Do

Official Announcement: WordPress 5.6 “Simone”

Version Documentation WordPress 5.6

Handling potential jQuery Issues in WordPress 5.6

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Google on Penalizing Misinformation

Post author By ohan kenn
Post date December 11, 2020
7,379 Comments on Google on Penalizing Misinformation

A member of the SEO community expressed the opinion that misinformation in medical search results topics are as harmful and bad for users as spam content. And if that’s true, then why why doesn’t Google penalize misinformation sites with the vigor that Google penalizes sites for spam? Google’s Danny Sullivan offered an explanation.

Should Misleading Information Be Treated Like Spam?

Joe Hall (@joehall), a member of the search marketing community, framed the question of misinformation in the search results within the context of a bad user experience and compared it to spam.

One of the reasons why Google cracks down on spam is because it’s a poor user experience, so it’s not unreasonable to link misinformation with spam.

Joe Hall isn’t alone in linking misleading information with spam. Google does too.

Google Defines Misleading Content as Spam

Google’s own Webmaster Guidelines defines misleading information as spam because it harms the user experience.

This what Google says:ADVERTISEMENTCONTINUE READING BELOW

“A rich result may be considered spam if it harms the user experience by highlighting falsified or misleading information. For example, a rich result promoting a travel package as an Event or displaying fabricated Reviews would be considered spam.”

If a user searches for “this” and is taken to a page of content about “that,” according to Google’s own guidelines, that’s considered spam.

Is Misleading Different From Misinformation?

Some may quibble that there’s a difference between the words misleading and misinformation.

But this is how the dictionary defines those words:

Merriam-Webster Definition of misleading:

“…to lead in a wrong direction or into a mistaken action or belief often by deliberate deceit… to lead astray : give a wrong impression…”

Merriam-Webster Definition of Misinformation:

“…incorrect or misleading information”

Regardless if you believe that there’s a gulf of difference between misleading and misinformation, the end result is the same, an unfulfilled user and a bad user experience.

Google’s Algorithm Designed to Fulfill Information Needs

Google’s documentation on their ranking updates states that the purpose of the changes is to fulfill users information needs. The reason they want to send users to sites that fulfill their information needs is because that’s a “great user experience.”ADVERTISEMENTCONTINUE READING BELOW

Here’s what Google said about their algorithms:

“The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs.”

If a site that provides quality information provides a great user experience then it’s not unreasonable to say that sites that provide misleading information provide a poor user experience.

The word “egregious” means shockingly bad, an appropriate word to describe a site that provides misleading information for sensitive medical related search queries.

So, if it’s true that misleading information provides a poor user experience then why isn’t Google tackling these sites in the same way they take down spam sites?

If misleading information is as bad or worse than spam, why doesn’t Google hand out the most severest penalties (like manual actions) to sites that are egregious offenders?

Joe Hall first tweeted:

“If you are found to spread misinformation about COVID19 vaccines… Then you shouldn’t be in Google’s index at all. It’s time that G puts it’s money where its mouth is in regards to content quality.”

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Joe next tweeted about the seeming futility of the algorithm or concepts like E-A-T for dealing with misinformation and the difference between how Google treats spam and misinformation:

“Forget Core Quality Updates, YMYL, and EAT, just kick them out of the index. Sick of seeing Google put the hammer down for things like buying links… But consistently turns a blind eye to content that causes real harm to people.”

Google Responds to Issue of Misinformation in SERPs

Google’s Danny Sullivan insisted that Google is not turning a blind eye to misinformation. He affirmed Google’s commitment to showing useful information in the SERPs.https://platform.twitter.com/embed/index.html?creatorScreenName=martinibuster&dnt=true&embedId=twitter-widget-0&frame=false&hideCard=false&hideThread=false&id=1337170467497504769&lang=en&origin=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-on-penalizing-misinformation%2F390473%2F&siteScreenName=sejournal&theme=light&widgetsVersion=ed20a2b%3A1601588405575&width=550pxhttps://platform.twitter.com/embed/index.html?creatorScreenName=martinibuster&dnt=true&embedId=twitter-widget-1&frame=false&hideCard=false&hideThread=false&id=1337172045054967808&lang=en&origin=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-on-penalizing-misinformation%2F390473%2F&siteScreenName=sejournal&theme=light&widgetsVersion=ed20a2b%3A1601588405575&width=550pxADVERTISEMENTCONTINUE READING BELOW

Joe Hall asserted:

“Bottom line, protecting your user’s life/health should take a higher precedence than punishing link buyers.”

Danny responded:

“It already does. You are choosing to deliberately focus on the fact that we take manual action on *some* things in *addition to* automated protections to make it seem like our existing ranking systems are somehow not trying to show the best and most useful info we can.”

Google’s Danny Sullivan then followed up with:

“It seems like you equate manual action in the case of some spam attempts as somehow like we’re not working across all pages all the time to fight both spam and misinformation. We are.”

Joe Hall returned to ask why misleading sites aren’t penalized in a similar manner as spam is:

https://platform.twitter.com/embed/index.html?creatorScreenName=martinibuster&dnt=true&embedId=twitter-widget-2&frame=false&hideCard=false&hideThread=false&id=1337297486759809031&lang=en&origin=https%3A%2F%2Fwww.searchenginejournal.com%2Fgoogle-on-penalizing-misinformation%2F390473%2F&siteScreenName=sejournal&theme=light&widgetsVersion=ed20a2b%3A1601588405575&width=550pxADVERTISEMENTCONTINUE READING BELOW

Danny explained in two tweets the challenge of manually reviewing millions of misleading sites and of ranking breaking news:

“There are millions of pages with misinformation out there. We can’t manually review all existing pages, somehow judge them & also review every new page that’s created for topics that are entirely new. The best way to deal with that is how we do, a focus on quality ranking…
Remember the whole 15% of queries are new thing. That’s a big deal. Some new story breaks, uncertain info flows, misinfo flows along with authority info that flows. Our systems have to deal with this within seconds. Seconds. Over thousands+ pages that quickly emerge…”

Next Danny asserted that automated systems do far more heavy lifting against spam than manual actions.

Danny tweeted:

“Yes, we will take manual actions in addition to the automated stuff, but that’s a tiny amount and also something where a manual approach can work, because it’s pretty clear to us what’s spam or not.”

ADVERTISEMENTCONTINUE READING BELOW

Google and Misinformation

It’s uncertain whether Google’s algorithms are doing a good job surfacing high quality information in the search results.

But the question as to whether Google should elevate how it treats misinformation is a valid one. Particularly in YMYL queries in medical topics, blocking misinformation in those search results seems to be as important as blocking spam.

Blog

Disclaimer – ZSM eServices Pvt Ltd

Post author By ohan kenn
Post date September 15, 2020

Disclaimer for marketing tech

If you need more information about our website disclaimer or have any questions, please contact us by email at info@zsmeservices.com. Our disclaimer was created with the help of Disclaimer Generator.

Disclaimers for Marketing Tech

All information on this website - https://zsmeservices.com - is published in good faith and for general informational purposes only. Marketing Tech does not guarantee the completeness, reliability and accuracy of this information. Any action you take based on the information you find on this website (ZSM eServices Pvt Ltd) is entirely at your own risk. Marketing Tech is not responsible for any loss and/or damages related to the use of our website.

From our website you may visit other websites by following hyperlinks to such external websites. While we strive to provide only high quality links to useful and ethical websites, we have no control over the content and nature of these websites. These links to other websites are not intended as a recommendation for the entire content of these websites.Website owner and content are subject to change without notice and may occur before we have a chance to remove "bad" links.

Please be also aware that when you leave our website, other sites may have different privacy policies and terms which are beyond our control. Please be sure to check the Privacy Policies of these sites as well as their "Terms of Service" before engaging in any business or uploading any information. Our Privacy Policy was created by the Privacy Policy Generator.

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By using our website, you hereby consent to our disclaimer and agree to its terms.

Update

Should we update, add or change this document, these changes will be prominently published here..

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Terms & Uses

Post author By ohan kenn
Post date September 15, 2020

Terms and Conditions

Welcome to ZSM eServices Pvt Ltd!

These terms and conditions outline the rules and regulations for the use of ZSM eServices Pvt Ltd's Website, located at https://zsmeservices.com/.

By accessing this website we assume you accept these terms and conditions. Do not continue to use ZSM eServices Pvt Ltd if you do not agree to take all of the terms and conditions stated on this page.

The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and all Agreements: "Client", "You" and "Your" refers to you, the person log on this website and compliant to the Company’s terms and conditions. "The Company", "Ourselves", "We", "Our" and "Us", refers to our Company. "Party", "Parties", or "Us", refers to both the Client and ourselves. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner for the express purpose of meeting the Client’s needs in respect of provision of the Company’s stated services, in accordance with and subject to, prevailing law of Netherlands. Any use of the above terminology or other words in the singular, plural, capitalization and/or he/she or they, are taken as interchangeable and therefore as referring to same.

Cookies

We employ the use of cookies. By accessing ZSM eServices Pvt Ltd, you agreed to use cookies in agreement with the ZSM eServices Pvt Ltd's Privacy Policy.

Most interactive websites use cookies to let us retrieve the user’s details for each visit. Cookies are used by our website to enable the functionality of certain areas to make it easier for people visiting our website. Some of our affiliate/advertising partners may also use cookies.

License

Unless otherwise stated, ZSM eServices Pvt Ltd and/or its licensors own the intellectual property rights for all material on ZSM eServices Pvt Ltd. All intellectual property rights are reserved. You may access this from ZSM eServices Pvt Ltd for your own personal use subjected to restrictions set in these terms and conditions.

You must not:

Republish material from ZSM eServices Pvt Ltd
Sell, rent or sub-license material from ZSM eServices Pvt Ltd
Reproduce, duplicate or copy material from ZSM eServices Pvt Ltd
Redistribute content from ZSM eServices Pvt Ltd

This Agreement shall begin on the date hereof. Our Terms and Conditions were created with the help of the Terms And Conditions Generator.

Parts of this website offer an opportunity for users to post and exchange opinions and information in certain areas of the website. ZSM eServices Pvt Ltd does not filter, edit, publish or review Comments prior to their presence on the website. Comments do not reflect the views and opinions of ZSM eServices Pvt Ltd,its agents and/or affiliates. Comments reflect the views and opinions of the person who post their views and opinions. To the extent permitted by applicable laws, ZSM eServices Pvt Ltd shall not be liable for the Comments or for any liability, damages or expenses caused and/or suffered as a result of any use of and/or posting of and/or appearance of the Comments on this website.

ZSM eServices Pvt Ltd reserves the right to monitor all Comments and to remove any Comments which can be considered inappropriate, offensive or causes breach of these Terms and Conditions.

You warrant and represent that:

You are entitled to post the Comments on our website and have all necessary licenses and consents to do so;
The Comments do not invade any intellectual property right, including without limitation copyright, patent or trademark of any third party;
The Comments do not contain any defamatory, libelous, offensive, indecent or otherwise unlawful material which is an invasion of privacy
The Comments will not be used to solicit or promote business or custom or present commercial activities or unlawful activity.
You hereby grant ZSM eServices Pvt Ltd a non-exclusive license to use, reproduce, edit and authorize others to use, reproduce and edit any of your Comments in any and all forms, formats or media.

Hyperlinking to our Content

The following organizations may link to our Website without prior written approval:

Search engines;
News organizations;
Online directory distributors may link to our Website in the same manner as they hyperlink to the Websites of other listed businesses;

System wide Accredited Businesses except soliciting non-profit organizations, charity shopping malls, and charity fundraising groups which may not hyperlink to our Web site.

We may consider and approve other link requests from the following types of organizations:

commonly-known consumer and/or business information sources;
dot.com community sites;
associations or other groups representing charities;
online directory distributors;
internet portals;
accounting, law and consulting firms;
educational institutions and trade associations.

These organizations may link to our home page so long as the link:

(a) is not in any way deceptive;
(b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products or services;
(c) fits within the context of the linking party’s site.

If you are one of the organizations listed in paragraph 2 above and are interested in linking to our website, you must inform us by sending an e-mail to ZSM eServices Pvt Ltd. Please include your name, your organization name, contact information as well as the URL of your site, a list of any URLs from which you intend to link to our Website, and a list of the URLs on our site to which you would like to link. Wait 2-3 weeks for a response.

Approved organizations may hyperlink to our Website as follows:

By use of our corporate name; or
By use of the uniform resource locator being linked to; or
By use of any other description of our Website being linked to that makes sense within the context and format of content on the linking party’s site.
No use of ZSM eServices Pvt Ltd's logo or other artwork will be allowed for linking absent a trademark license agreement.

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Without prior approval and written permission, you may not create frames around our Webpages that alter in any way the visual presentation or appearance of our Website.

Content Liability

We shall not be hold responsible for any content that appears on your Website. You agree to protect and defend us against all claims that is rising on your Website. No link(s) should appear on any Website that may be interpreted as libelous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third party rights.

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Please read Privacy Policy

Reservation of Rights

We reserve the right to request that you remove all links or any particular link to our Website. You approve to immediately remove all links to our Website upon request. We also reserve the right to amen these terms and conditions and it’s linking policy at any time. By continuously linking to our Website, you agree to be bound to and follow these linking terms and conditions.

Removal of links from our website

If you find any link on our Website that is offensive for any reason, you are free to contact and inform us any moment. We will consider requests to remove links but we are not obligated to or so or to respond to you directly.

We do not ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we promise to ensure that the website remains available or that the material on the website is kept up to date.

Disclaimer

To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our website and the use of this website. Nothing in this disclaimer will:

limit or exclude our or your liability for death or personal injury;
limit or exclude our or your liability for fraud or fraudulent misrepresentation;
limit any of our or your liabilities in any way that is not permitted under applicable law; or
exclude any of our or your liabilities that may not be excluded under applicable law.

The limitations and prohibitions of liability set in this Section and elsewhere in this disclaimer:

(a) are subject to the preceding paragraph; and
(b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort and for breach of statutory duty.

As long as the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

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Social Media Marketing

Post author By ohan kenn
Post date September 13, 2020

SOCIAL MEDIA MARKETING

Are your Social Connections Driving Satisfactory Outcomes To Your Business?

Investing On Social Media Marketing Company In India Is Worth? Or Not?

More Then 70% Of Marketers Believe Social Media Platforms To Be A Major Marketing Destination! Don’t You Think The Same?

An average of approximately 54% of social browsers uses social media platforms to research products and a giant share of about 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to his/her friends/family. If you want to attract new customers quickly from Social media channels then SMM Services can help you to generate quick enquiries by running your ads on social media channels.

Make The Right Social Move With Our Best Social Media Marketing Services

Get The Best Social Media Marketing Services In India From Marketing Tech!

Building Brands With Passion And Perfection

With all our pride, we would like to state that we own comprehensive skill, expertise, and knowledge of SMM Services which any reliable and effective Social Media Marketing Agency in India Should Have:

Multi-Platform Social Media Marketing Experience

We haven’t emerged as the most effective, operational and versatile Social Media Marketing Agency in India by chance, instead, it’s our expertise on various social media platforms that makes us preferred provider of SMM services in India to our customers. Our social media marketing services in India offers:

Content Development Capabilities

We keep a keen focus on the quality of the content and its distribution on the right platform.The more stimulating the content is the more customers will attract towards you. As an experienced and proficient social media marketing company in India, we help you create a buzz and widen your social reach through development as well as the promotion of keen, expedient, and highly interactive content. Being a trusted social media marketing company, Marketing Tech has a team of professional content creators who generate engaging social media contents to increase awareness.

Data-Driven Decision-Making

Data gives intuitions to your audience and keeps your business on the right course. As a social media marketing company in India, we estimate the growth of all your social channels and come up with influential development strategies for influencing the conversations and appealing your audience.

Detailed Reporting

Trail your main social media metrics, measure your performance, and get a holistic campaign overview with our instinctive analytics as well as fully-customized reports. As per your opted social media package, we provide our customers with comprehensive and in-depth reporting.

Our Social Media Marketing Company In India Process

An Ingenious Modus-Operandi To Achieve Social Media Marketing Goals

Our Social Media Company In India Include

Facebook Marketing

As we know Facebook is the largest social media platform in the world and if you are looking for social media marketing services then you cant ignore Facebook.
Our social media marketing company created a perfect Facebook marketing strategy for your business so you can get high ROI with right Facebook Advertising Plan.

Our team of social media marketers will follow the Facebook guidelines to create perfect ads for your business so you can reach maximum people and get good results in terms of leads, traffic, likes, conversions and other objective

YouTube Marketing

YouTube is the second largest search engine in the world and you should not ignore its power. If you are looking for complete social media marketing services then you should have a perfect YouTube marketing strategy from your social media marketing company.

You can be a business owner or influencer and looking to grow your business leads or followers on YouTube and you can make it happen with the right YouTube marketing.

Twitter Marketing

Twitter has more than 145 million active users and you should include Twitter marketing in your social media marketing strategy. Twitter is totally free to use but if you want to run twitter ads then you should have a professional to do it. Our Twitter marketers will create a full proof Twitter marketing strategy for your business so you can achieve your marketing goals at the best prices.

Instagram Marketing

If you are not using Instagram then you should start using it right now. Its one of the most popular social media platforms and you can advertise on Instagram if you are an online store offering products or you are a service provider offering services you think people on Instagram will like to see.

We create a perfect Instagram marketing strategy when you hire us for social media marketing services. We always follow the guidelines to provide better ROI and fruitful results for your business from Instagram. Our social media marketing company is specialised in Instagram marketing for all types of businesses.

Linkedin Marketing

Linkedin is a powerful social media platform where you can find professionals to connect with. Linkedin marketing can be a part of your social media marketing strategy if you have a product or service that cater professional organizations. Our team of Linkedin marketers will create right Linkedin ads for your business to reach the targeted audience so you can get best outcomes from your Linkedin marketing campaign.

Pinterest Marketing

Pinterest is one of the best and most versatile social media marketing tool for businesses that are looking for traffic, sales and leads. Pinterest helps you share graphics and run advertising campaigns to target your potential buyers so they can find and purchase products they are interested in. Our team will create graphics and setup Pinterest ads for you so you can get more sales, traffic & leads.

A Premier Social Media Marketing Company In India For All Your Social Media Marketing Services Need!

RankON is a leading social media marketing company in India offering best quality SMM Services in India at very low prices. From our social media marketing services in India, we increase the authority and credibility of our clients’ businesses. We empower their brand reputation by augmenting their presence on various social media platforms like Facebook, Twitter, Instagram, Pinterest, YouTube and Linkedin etc.

Benefits Of Hiring Marketing Tech For Social Media Marketing Services In India:

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Social Media Marketing

Post author By ohan kenn
Post date September 13, 2020

SEO Services : Rank Higher, Grow Quicker With A Holistic SEO Plan

Marketing Tech is the premier SEO Agency in India- and we have ample reasons to prove credibility of our SEO services. Regardless of the marketing objective and budget you have for your business, Marketing Tech can help you attain a momentous position on SERPs (Search Engine Result Pages) through a customized SEO plan. Waiting for what?

Start getting more qualified traffic, increased sales, and higher rankings on SERPs by requesting SEO services for your business website.

All-time access to premium SEO tools
Performed SEO for more than 350 businesses all across the world
Dedicated and skilled project managers and SEO professionals
Practice White Hat SEO
98% success rate and 76% returning clients
Competitive pricing and timely reporting
Affordable SEO Packages

SEO Services In India That Gives Out Better Results And Better Rankings

If what you seek is the tremendous business growth, SEO, or Search Engine Optimization is the strategy that can help get just that! It is a worthwhile strategy as it targets the users that are more likely to convert on your website.

Before you invest in SEO services just because everyone is doing or on the suggestion of your friend. You should have a clear understanding of what SEO is all about and how will it help your business to thrive.

What Is SEO? - Best SEO Services In India

Search Engine Optimization(SEO) is the inbound marketing process of increasing the quantity and quality of traffic through organic search results.

In other words, it is an approach that helps businesses improve their website’s performance in organic search results. The ultimate objective of SEO service is to make your website appear on the first page of search engine results by following the search engine algorithm.

In other words, SEO results in:

Quality Of Traffic

You can attract all the visitors in the world who are genuinely interested in the products that you offer.

Better Online Visibility

You get more brand exposure when you rank on top of the first-page search results.

Higher Domain Authority

A proper SEO strategy helps you to increase your website's domain authority and reputation.

Quantity Of Traffic

Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

Conversion

If you get top search engine rankings then you will get more conversions.

Free Traffic

Ads make up a large share of SERPs. Organic traffic is any traffic that you don't have to pay for.

A Few Stats About Search Engine Optimization and Why Should You Invest in Right SEO Services - SEO Services In India

Now that you have comprehended what’s SEO, let’s get into a few figures that determine its worth. Come let’s take a look at the statistics!

About 75% of people never scroll past the first page of SERP. Indeed, it’s important to be on the 1st page of Google?

Local SEO Services

Local SEO is a type of SEO practice that helps the local service providers to get locally based customers. Local SEO is basically useful for local restaurant businesses, local brick and mortar businesses, etc. that need to increase their online presence on local search.

National SEO Services

National SEO is a long-term investment that helps businesses to fight back the competition. Although similar to local SEO, National SEO focuses primarily on ranking for broad keyword terms rather than ranking for specific geographical terms.

Ecommerce SEO Services

E-Commerce SEO is practiced on businesses that run e-commerce websites and helps in growing their ROI through the purchase of their products and services by the Internet users no matter local, national, or international. The success of E-commerce SEO is mainly dependent on the full website on-page and perfect backlink building strategy.

A Few Advantages and Disadvantages of SEO Services

Like any Online marketing strategy, SEO also has advantages and disadvantages. But the only difference is the advantages are more and nullifies the effect of disadvantages.

Advantages of SEO Services:

Attract Free Traffic
Increase Backlink Profile
Increase Domain Authority
Increase Brand Visibility
Long-Lasting Results
Higher Conversion Rate
Helps Building Online Reputation Of your business

Disadvantages of SEO Services:

It Takes Time to get first page rankings
If done wrong then the website may get a penalty
SEO is not guaranteed
Ranking Fluctuation
Take lots of content marketing
Tough to get natural backlinks

Need Better Online Visibility, Qualified Leads, And Increased ROI?

Hire Marketing Tech For Best SEO Services In India

If you need to gain the best outcomes from an SEO campaign, you need to get in touch with a right SEO company that can provide SEO Management Services which will help you earn the trio of better online visibility on Google, better organic traffic, qualified leads and increased ROI.

From the past 8 years, we have been improving the SEO rankings of our clients’ websites on Google and other search engines, helping them gain a great online presence and improve the return on investment.

At ZSM eServices Pvt Ltd , our SEO experts use the industry’s best and top-rated SEO tools like Ahrefs, SEMrush, SE Rankings, Agency Analytics to provide the best SEO reports and track the performance of targeted keywords in the search engine result page.

We believe either you’re a local business or International Corporation, the world becomes yours when you rank 1st on Google for your products or services.

Check out our SEO pricing table to learn what our holistic SEO services include. If you’re interested in learning more about our search engine optimization packages, from how we develop our SEO strategies to how we optimize your website, give us a buzz today!

Tailor-Made SEO Packages At Feasible Prices

We Offer You An SEO Plan That's Purposely Made-For-You

It requires a comprehensive SEO plan and an array of SEO techniques to help any business grow and thrive in the market. And ZSM eServices Pvt Ltd is the best SEO company in India that carries-out each one of these to help our clients combat from their competitors.

We design a single-point system that is made up of several elements such as link building, on-page optimization, content marketing, keyword research, content creation, competitor analysis, transparent reporting, and more. It also involves some detailed research to find out which SEO areas need to be worked upon to increase their value in the eyes of search engines like Google. We run-out custom SEO campaigns that include keyword research, content optimization, and full website Onpage optimization

When you choose ZSM eServices Pvt Ltd as your SEO service provider in India, you can pick from three different SEO plans for our services, including our bronze, silver, and gold packages.

Depending on what service plan you choose, you’ll pay a specific amount per month/year after your initial campaign investment. For enterprises, we offer custom search engine optimization pricing.

Our SEO Services Process:

How Do We Increase Website Rankings In Google Search Results With Our Latest SEO Techniques?

With more and more businesses becoming online to sell their products & services, the competition is becoming harder for businesses. SEO has a primary task to do – to tell search engines that this particular website contains the most valuable content and information about the topic or keywords a user is looking for. Whether you’re selling toys or offering house painting services, SEO services are meant for every business that wants to offer products & services through its website locally, nationally, or internationally.

A look at our SEO process that has driven over a thousand leads and about a million of revenue to our clients. Dive in to know how our SEO marketers improve your online presence, lead generation or sales efforts, and revenue numbers.

Phase 1: Audit And Research

When we commence any SEO campaign, our committed SEO consultants in India begin by exploring info about your company, your website, your competitors, and your industry. We put on our detective hats and use data to put together a roadmap for your website’s SEO.

STEP 1: Website SEO Audit

It is the first thing we do when we enter any new SEO campaign in India. We perform a detailed website audit to discover the existing SEO errors on our client’s website. Not only it takes our SEO process to the next step, but also helps us in perfect website optimization. Our website audit checklist constitutes the following:

Website SEO Audit Checklist:

Domain Authority Check

To predict how well the website would rank on SERPs we analyze the website's domain authority. If it has a decent domain authority then it may get good results during SEO.

Website Speed Check

To know if the website's loading speed is more, less, or average. This is checked because the fast-loading websites can expect to rank higher in the SERPs and attract more visitors.

Robots .Txt File Check

To determine the number of pages of the website indexed in the Google Search Console and let search engine crawlers know how to cache and index your webpages.

Website Traffic Analysis Check

Traffic Analysis is done to determine the quality of traffic to and from the website. We use powerful automated tools like Google Analytics, Google Search Console, etc.

STEP 2: Backlink SEO Audit

By carrying-out a Backlink SEO audit for our client’s website, we detect if their site is at risk of being penalized, and identify weak and valuable links. While it may seem time-consuming, a proper link audit requires a manual review.

Backlink SEO Audit Checklist

Spam Backlink Check: To check if the website has a link that comes from a not-so-trusted website.
Bad Backlink Check: To check if the website consists of links that do not follow Google guidelines and can incur a penalty in the future.
Toxic Backlink Removal: Toxic backlinks are the unnatural links that harm the search rankings of a website. We test out links toxicity as per the norms of Google’s Penguin update that focuses on penalizing the websites that have a bad backlinks profile.

STEP 3: Website UI & UX Audit

With a committed web development team, our SEO agency in India can also take care of your technical SEO aspects, helping you increase the user experience, usability, and search engine friendliness of websites. This is the first step we take to make your website a user-friendly website.

Website SEO UI & UX Checklist

Site Structure Check: To determine if the site is easy to navigate and doesn’t carry any propagation or direction issues.
Mobile Responsiveness Check: To determine if the website works well on all sorts of gadgets and screens, either it is a PC, laptop, android mobile phone, or iPhone.
URL Check: To know if the web site’s URL is clean, short, and in the simplest form. Whether or not it carries special characters, underscores, and targeted keywords.

STEP4: Content Audit

Content is deliberated as the king of SEO. It is the content that helps visitors guide about your products and services. When you hire us for SEO services we perform a deep content audit to optimize your web copy for relevant search terms.

Our experienced SEO consultants in India can help in highlighting the unique selling proposition (USP) of your business. We also give related topic ideas and quality content ideas that help your website to increase user experience and increase conversions. If your users like the content then your website will perform better in the search engine result page and your content will attract quality backlinks naturally.

Content SEO Audit Checklist

Targeted Keyword Density Check: Relevant content with proper keyword placement can give high rankings to any web page. As an experienced SEO company in India, we give proper keyword research checks for every single product and service page to improve content relevancy for its target market and improve the website optimization score. Then we work on the targeted keyword to rank better.
Content Duplicity Check: To determine if the content on the website isn’t plagiarized and unique. This is important to check because duplicate content isn’t good in terms of SEO.
Content Quality Check: To determine if the content on the website is relevant to the client’s business and drives sales, traffic, and conversions to the website.
Content Size Check: To determine whether or not the website contains a sufficient number of words on each of its pages.
Content Relevancy Check: To determine whether or not the site content goes well with the client’s business. This is important because the relevant content drives relevant results and also positively affects the performance report.

STEP 5: Competitor Audit

By leveraging a competitor audit on our client’s competitors, we discover what’s the real driving force in that particular industry. Then, we cherry-pick the strategies of their competitors which we think is worth opting for.

Competitor SEO Audit Checklist:

Competitor Batch Analysis Check : To know about the links, keywords, content, and more of our client’s competitors. We do this, to implement this all in our client’s website as well.
Backlink Analysis: To identify the number of bad and toxic links available on the client’s website. We also call this “inbound link analysis” or “incoming link analysis”.

Phase 2: Onpage SEO Services

STEP1: Keyword Research

One of the crucial phases of our website optimization is keyword research. Our SEO professionals make use of highly powerful automated keyword research tools like Google ads keyword planner, Ahrefs Keyword Explorer, Semrush, Moz Keyword Explorer, etc. The keyword phrase we target help us define our clients’ audience and drive valuable and targeted traffic to their website with high buyer intent. With relevant traffic heading to your website, your company can secure quality targeted traffic, qualified leads from the potential customer, and better user interaction from the target audience.

STEP 2: Meta Tags Writing

Meta tags are the short snippets appear in Google search results and meta title and meta description helps users to find the content they can find on the page after clicking. We follow the guidelines to write meta title and meta description and we always make it attractive and full of CTA words to increase the CTR of our client website results in SERP.

STEP 3: Alt Text

We include “alt-attribute” and “alt-description” in the image tags to provide a text alternative for search engines. Applying images to alt tags such as product photos can positively impact an e-commerce store’s search engine rankings.

STEP 4: Heading Tags

Heading tags means a lot in terms of SEO Google Guidelines. Therefore, we include several heading tags on every page of the entire site.

STEP 5: Internal Linking Between Pages and Posts

It shows how well are the pages of the website are linked to each other. Thus, for smooth navigation of users on our client’s website,we interlink the web-pages to one another.

STEP 6: Website Speed Optimization

Website speed optimization is indeed a challenging task. However, our SEO experts accomplish this difficult task by optimizing the site’s images, removing useless CSS, using appropriate fonts, reducing excessive DOM size, using pre-fetching techniques, etc.

STEP 8: Tools Setup on Website:

After fixing on-page SEO errors on the website we setup Google provided tools like Google Analytics, Google Search Console, and Google Tag Manager to track the success of our SEO marketing campaign.

Use of Google Analytics: It is a code that we use to analyze the site traffic.

Use of Google Search Console: It is a free tool provided by Google to measure and optimize the health of the site.

Google Tag Manager: It is a tool that SEO agencies use to track goals and conversions.

Phase 3: Offpage Optimization or Link Building Services

Offpage SEO is another crucial factor in our SEO marketing plan. The off-page is also known as link building. Our link building techniques are safe and white hat. Our team of link builders stringently follows Google guidelines for backlinks creation. Moreover, they focus on content marketing to build high-quality natural backlinks to give high rankings to our client website.

STEP 1: Blogger Outreach:

We find bloggers relevant to our client market and try to build backlinks from quality content. We do this by building trust and showing our passion.

STEP 2: Content Marketing:

We mainly focus on unique content creation, high-quality content creation, and marketing to build high authority backlinks from articles, blogs, and press release websites. We try to find better content ideas and start content writing and follow the skyscraper technique to build quality content for Google users.

STEP 3: Powerpoint Creation And Submissions:

We include PowerPoint presentations in our content writing process and create powerful presentations to build a strong online reputation and awareness.

STEP 4: Local Citations:

Local citations help to rank local keywords on Google map. Quality citations building is the most important factor to increase organic rankings in the local area. We do quality NAP syndication on local directories to get better local rankings.

STEP 5: Infographics Creation and Sharing:

We create high-quality infographics and share them online to get quality backlinks from informative resources. We do this because people are most likely to link to infographics.

STEP 6: Local Classifieds:

If you are a local service provider then local classifieds can drive quick leads for your local business. Local classifieds help to sell any product and service locally very easy so we do local classified submissions to get backlinks from quality local classifieds websites and to increase lead generation chances.

STEP 7: Video Creation:

We create high-quality explainer videos and whiteboard animations to share visual content on the internet to get natural backlinks easily.

STEP 8: Social Media Profile Creations:

We find high-quality social media websites to create client profiles and share high-quality content to help followers get regular updates. Social media profiles increase clients’ online reputation very quickly. If the client has some bad reviews or negative comments in search engine results then these social media platforms can be very helpful during online reputation management of corporate clients.

STEP 9: Press Release Submissions:

Press release helps the client to populate events like awards and offers, etc.

Way ZSM eServices Pvt Ltd As Your SEO Services In India

Being one of the premium SEO service providers in India, we always aim to increase our client’s digital revenue by practicing the best SEO strategies.

Moreover, our team of SEO experts in India understands the Google SEO guidelines for better SEO rankings and they keep themselves updated with the latest Google SEO update to provide the best organic SEO services to our clients. Furthermore, we have access to premium SEO tools to spy upon the activity of your customers’ competitors. Here are some more strengths that help us to become the leading SEO company in India:

OUR USPs - SEO Services In India

Frequently Asked Questions About SEO Services in India

What Is The Best Way Of Marketing? Paid Advertising Or SEO Services?

Both have unique qualities and features, the only difference is that, if someone wants long term growth they go for SEO marketing, and those who seek instant growth they can opt for PPC marketing.

When to go for PPC marketing:

When you have a good budget.
When you need instant results.

When to go for SEO marketing:

When you have a comparatively low budget.
When you need long-term results.
When you need to optimize your website.

What Is The Difference Between Search Engine Marketing And Search Engine Optimization?

Search Engine Marketing is done to obtain leads, traffic, and conversions by purchasing ads on Search Engines.

Contrarily, Search Engine Optimization is used to attain search results for free and organically.

How To Measure The Success Of SEO Marketing Campaign?

Success metrics of SEO:

When your website is high on organic traffic.
When your website’s bounce rate is low.
When your website’s organic CTR (Click Through Rates) grows.
When your website’s domain authority increases.
When you attain good conversions.
When your website ranks well in SERP, for competitive keywords.
When you attain good local visibility.

What Is SEO In Digital Marketing?

Search Engine Optimization(SEO) is the inbound marketing process of increasing the quantity and quality of traffic through organic search results.

In other words, SEO results in Quality of traffic, Higher Domain Authority, Conversion, Better Online Visibility, Quantity of traffic, Free Traffic.

How Much Does SEO Cost?

Since there is no standard SEO cost; therefore, its likely to finda slight difference in SEO cost from different service providers.

For example, SEO cost from a freelancer can be comparatively low than a reputed SEO company. However, it is important to note that good SEO services can only be attained from an experienced SEO company.

Marketing tech Services is a leading provider of SEO services in India, whose SEO services cost ranges from INR 10,000 to INR 30,000.

Does Social Media Marketing Help SEO?

Even though the authority of a social media account does not impact the rankings of a website on search engines, however, the links published on social media could be marked as reliable backlinks and thus influences the website’s rank.

What Are Google Penalties?

Anything done against the Google guidelines results in Google penalties. Basically, it is a negative impact of a website on SERPs when website owners engage in practices that are against the protocols of Google.

Types of Google penalties:

Manual; Action Penalties: User-generated spam, structured data issue, cloaked images, keyword stuffing, sneaky mobile redirects, etc.
Google Algorithmic Penalties: Panda, Penguin, Humming Bird, Pigeon, etc.

Does SEO Works

Yes, but only when the best practices are followed. It gives results after a short time. Since it is a long-term process, therefore, you shouldn’t expect instant results. It takes around 4 to 6 months to start seeing results.

How Long Do SEO Results Take?

Generally, it takes 4 to 6 months to start seeing the results, SEO results grow as time passes by, the results you attain after 6 months will be comparatively less than what you attain at 12 months.

Is SEO Service Guaranteed?

The outcome of SEO services depends on how well it is performed. Generally, a good SEO company that follows the best SEO practices brings out results in less than 6 months.

Is The Money Refundable If We Don’t See Any Result?

No, the money will not be refunded.

At ZSM eServices Pvt Ltd, we always remain updated about the Google guidelines, follow a strategic approach, and make use of best SEO practices. After implementing the best of everything, there remains less chance for our SEO services to fail.

Moreover, we don’t leave a single stone unturned and never hesitate to walk the extra mile to bring out results for our customers.

What Is Better SEO, PPC, Or Social Media Marketing?

All three of them have unique roles and advantages.

Organic search engine traffic can provide an enhanced ROI. It is generally more cost-effective than all other marketing tactics and delivers great brand awareness and relevant traffic to your website.

PPC is an internet advertising model used to drive traffic to websites,in which a promoter pays anoriginator when the ad is clicked.

Social media marketing is the use of social media platforms and websites to endorse a product or service.

How Do I Check The Progress Of SEO Service?

Check Your Keyword Ranking
Check Your Conversion Rate
Check Your Backlinks
Check Your Spam Score
Check Your Traffic Quality
Check Your Domain Authority
Check Your Bounce Rates

How Do I Check The Progress Of SEO Service?

Check Your Keyword Ranking
Check Your Conversion Rate
Check Your Backlinks
Check Your Spam Score
Check Your Traffic Quality
Check Your Domain Authority
Check Your Bounce Rates

How Frequent Will I Get The SEO Report?

It solely depends on the SEO package you have taken. Depending on the reporting criteria of your chosen SEO package, you will get the SEO report.

Blog

Ecommerce Website Development Company in India

Post author By ohan kenn
Post date September 13, 2020

Ecommerce Website Development

Ecommerce website development company in India- Marketing Tech is a pioneering eCommerce website development company in India and offers a wide range of eCommerce website design & development services. We have unmatched expertise in working on all leading eCommerce platforms including Prestashop, Magento, OSCommerce, VirtueMart, Zencart, Opencart, Ubercart, Woocommerce, BigCommerce, Shopify, etc.

At Marketing Tech, we have a vast pool of skilled and professional eCommerce website developers who have great expertise in developing custom specifications, modules, and user-centric shopping cart software by employing best-in-class eCommerce themes and 3rd party solutions.

Read below to know how our ecommerce web development service in India can help you to grow your store’s online exposure and traffic.

Ecommerce Development Agency in India

In recent times, the growth of the eCommerce industry has broken all its previous records as businesses strive to make their offerings available to their customers and clients through the web. The Indian e-commerce market is supposed to be of worth US$ 200 billion by 2026 which clearly reflects the positive outlook of the eCommerce industry. And it’s high time conventional business model should be replaced by eCommerce model to tap the underlying enormous potential. One promising way to put your best food forward is to hire a reputed eCommerce website development company in India. At Marketing Tech, we have a vast pool of skilled and professional eCommerce website developers in India who have great expertise in developing custom specifications, modules, and user-centric shopping cart software by employing best-in-class eCommerce themes and 3rd party solutions.

Why Should You Choose Marketing Tech As Your Ecommerce Website Development Company In India?

Open Source eCommerce Application Development & Customization

Backed by years of domain expertise and a team of professional ecommerce web developers in India, we will not only help you find the best open-source model for your eCommerce store but also help you customize each & every element – from theme development to template integration & shopping cart customization, and module integration.

Magento CE (Community Edition) Ecommerce Development & Customization

By leveraging the suppleness of Magento open-source technology (CE) and aligning it with our unmatched technical knowhow, we let merchants take full control of their web store functionalities. Our Magento Ecommerce Website Development service includes:

E-Commerce Development & Customization

Our strong hand in OsCommerce Development & Customization lends us a competitive edge in the market space and makes us a partner of choice. Our expertise includes:

Woocommerce Development

We provide all sorts of support in regard to Woocommerce Development.

Why Partner Us For Your ECommerce Website Development Needs?

1. Best-In-Class Professional Support

With us, you can rest assured about the end-to-end support for your eCommerce store. Our professional eCommerce website designers & developers can help you in each & every aspect of your online store from launch, promotion, sales, and maintenance.

2. Stupendous Themes Integration

Make your eCommerce store stand out among your competitors by featuring a theme that not only looks fabulous and aligns perfectly with your business domain. Choose from eye-catching eCommerce website templates or get a custom template designed for you, get everything right here.

3. Utmost Levels Of Ease In ECommerce Development

Enjoy complete peace of mind as we make everything available for a successful eCommerce website development project. From images, videos to product descriptions, inventory, pricing, and content, get end-to-end support with us.

4. Accept Payments Confidently

Say bid adieu to financial frauds and mismanagement as we rely on highly secured payment gateways including EBS, CCAvenue, ICICI, and HDFC. Accept payments through various modes such as credit/debit card, net banking & even UPI.

5. Enhanced Check Out System To Boost Sales

Delight your customers by boasting on easy check out options at any point in shopping. Simple navigation and easy guidance would help you witness increased sales on your eCommerce store.

6. Exposure Your ECommerce Store To More People

Get tremendous exposure to your eCommerce store by choosing our specialized eCommerce SEO services that make sure that your store features on top of Google’s organic search results.

7. Stay Always Available With Our Round-The-Clock Support

No matter what time it is, your eCommerce store will never go down. Our 24-hour technical support lets you enjoy total peace of mind while your store works all the time.

8. Take Your ECommerce Store To Mobile

Choose a mobile-ready theme to enable a responsive UI for your store. Chase your customers no matter where they are.

9. Let’s Connect.

Whether you want to build a fresh eCommerce store or want to upgrade an existing one, we’re always on our toes to serve you remarkably with our value-led eCommerce website design & development in India. Contact Marketing Tech – A Leading Web Development Company in India NOW!