As more and more people work online, the role of online marketing in our lives has reached new heights. Worldwide Internet access has grown to 4.54 billion, up 7% from January 2019 (298 million new users). As of January 2021, there were 3.8 billion social media users worldwide, an increase of more than 9% over the previous year (321 million new users).

Currently, mobile phones are used by more than 5.19 billion people worldwide, and the number of users increased by 124 million (2.4%) last year.

You do spend more than 100 days online every year. Today’s Internet users spend o an average of 66 hours and 43 minutes online. That’s 3 minutes less than last year, but every Internet user still spends more than 100 days online each year. If we plan to sleep about 8 hours a day, it means that we currently spend more than 40% of our waking time on the Internet. In addition, by 2021, Internet users worldwide will spend 1.25 billion years online, and more than a third of their time will be spent on social media. However, the amount of time people spend online varies from country to country. Internet users in the Philippines spend an average of 9 hours and 45 minutes online, compared to 4 hours and 22 minutes in Japan , about ^ hrs in .

Get full access on Social Media, Digital Marketing : Attached but not connected:

Since the “Next Billion” was first mentioned, more than 2 billion people have gone online, but more than 40% of the world’s population (approximately 3.2 billion people) are still not connected to the Internet. More than 1 billion “non-affiliated” people live in South Asia (31% of the total). African countries make up 27% of the total, and there are still 870 million people on the African continent who are not online. Age plays an important role in determining Internet access in these areas:

More than half of Africa’s total population is under the age of 20, while there are more than 460 million people under the age of 13 in the whole of South Asia. However, gender is also an important factor. ITU figures show that women are more likely to be “disconnected” than men. The digital gender gap is also evident in our current social media data.

Even more worrying is the fact that GSMA intelligence research shows that more than half of the women living in India today are unaware of the existence of mobile internet. The United Nations reports that the imbalance is largely due to “deeply rooted social norms and practices.” Whatever the reason, connecting unrelated people will largely depend on improving women’s digital access, especially in developing countries. There is a lot of work to be done and brands can help.

If you are interested in learning more about this important topic, the GSMA Mobile Think Tank’s Comprehensive Mobile Gender Gap Report examines in detail many potential issues and challenges, and the best mobile connectivity index of the local Internet. Covers half of the use. Of

GlobalWebIndex found that mobile phones now account for more than half of our online time. Statistics show that mobile phones account for 50.1% of our online time, with 92% of the world’s current Internet users connected via mobile devices. Despite mobile phones everywhere, three-quarters of Internet users between the ages of 16 and 64 still use laptops and desktop computers to get online. In addition, State Counter figures show that about 53 percent of the website’s queries now come from mobile phones, but computers still account for 44 percent of the total.

Why here in WEBZY MARKETING Social Media Marketing is given Top priority:

Applications are everywhere:

The data that SimilerWeb has shared with us shows that in 11 minutes we use mobile devices, mobile apps now create accounts for 10 minutes, while web browsing is only 9% of our mobile time. However, it should come as no surprise when we consider the range of application products available to mobile users today. Similarly, the web’s latest “Mobile State Report 2021” shows that games account for the largest share of mobile app downloads – one-fifth of total downloads – and 70% of global mobile app user spending. However, in terms of the percentage of total time spent on a mobile phone, gaming is not the largest type, as we will explore in the next section.

GlobalWebIndex data shows that we use apps in almost every aspect of our lives, whether it’s keeping in touch with family and friends, relaxing on the couch, managing finances, fitness or sex. Be related importantly, helping people find love is also a big business. Thunder earned more revenue in 2019 than any other non-gaming app, and Lonely Hart spent a total of 2. 2.2 billion on all dating apps in 2019 – double the amount in the same category two years ago. Despite the emergence of “progressive web applications”, our love of applications does not seem to be slowing down.  With Ericsson’s latest figures, these figures show that the average user now spends more than 2021 on each connected smartphone.

We are really social animals:

On mobile devices and computers, GlobalWebIndex reports that each of us spends an average of 2 hours 24 hours a day on social media, an increase of 2 minutes per day compared to last year.

Here, the story also varies from country to country. Filipinos are the most active in Social Media in the world. Internet users between the ages of 16 and 64 spend an average of 4 hours on social platforms. However, on the other hand, the situation looks very different: Internet users in Japan spend an average of 45 minutes on social media.

But where do we spend all this social time – how big is the Tik Tok? Everything is revealed below.

Facebook is still dominant:

Despite various challenges over the years, Facebook is still at the forefront of social media.  The number kept growing. This is what users can do through Facebook ad coverage, the platform’s self-serving advertising tool, showing that Facebook’s current audience is 1.95 billion, up from about 80% of the total number of MAUs last year. Compared to a few months ago, self-service advertising tools report that coverage in India, Spain and South Korea will be significantly reduced in early 2020. Overall, however, Facebook’s coverage has only increased by 1% in the last 3 months. one-third of the world’s adults within the age of 18 to 34 are reached via Facebook.

This time TikTok:

TikTok could be the hottest media story in 2019, and some big and often misrepresentations make headlines. However, a few months ago, Edge’s Tik Tak promotional sales deck gave a clear picture of what was happening.

Facebook, Instagram and Snapchat all report that their advertising audience has grown in the last few months, even for users aged 13-17. Strong growth is not limited to Tik-Tok.

While the media has been plagued by all the hype surrounding TikTok, some other social platforms have released some impressive numbers, down from the following percentage (100 million new users) last year.

Online betting, games and sports:

The latest data from GlobalWebIndex shows that voice interface usage has increased by more than 9% over the past year, and 43% of Internet users aged 16 to 64 worldwide now offer voice search and voice over. Use air Use the access command on any device. Every month. In context, if this number is applied to the entire global Internet user base, it is equivalent to about 22 billion active users per month. However, it needs to be emphasized that the increase in volume is not just due to the use of smart speakers.

One-third of Internet users worldwide now use the voice interface on their mobile phones every month, but in Asia, the number is even higher: 40% of Indian Internet users say they switched to their mobile phones last month. The voice interface is used on the phone. used. And 42 are in China and an impressive 48 are in Indonesia.

Are doing. For example here in the WEBZY MARKETING, Statista report states that no of people using a smartphone is increasing significantly. In a survey by Reuters’ Global Journalism Research Institute, 56 % of adults 18 years of age or older said they were “worried” about whether they were right or wrong online, compared to “over 16 years old.” The number of people under the age of 64 who use ad-blocking tools every month has also increased worldwide since the Digital 2019 report, compared to 54% of individuals in a study last year. (Downloadable content) People will spend more time watching other people’s games. In the past 30 days, a fifth of Internet users between the ages of 16 and 64 have watched live broadcasts of other people’s sports, and a seventh Internet user has watched eSports matches. Many marketers in the West are still sceptical about eSports.

These “dedicated” players play an average of 70 minutes of console games a day, but console gamers in Thailand, the Philippines and Saudi Arabia spend more than 90 minutes. People are willing to spend more and more money on sports. Gamers spent more than 150 150 billion on games in 2019, an increase of nearly 10 % year on year, News reported.

Important Note: Don’t just rely on research Take a look at the internet and social media to see for yourself what happens.

People should get utmost priority:

Many WEBZY MARKETING marketers we talk to around the world want to know if TikTok will overtake Facebook, whether VR will become “one thing” or what data I see through my regular world. He points to the “bottom” of these articles. The big thing is “digital reports, but my answer to all these questions is the same: focus on people, not technology.”

In the long run, almost without exception, companies and brands that successfully meet people’s desires, needs and aspirations, not companies that catch trends, launch separate “viral” activities or start new ones. Toys are eager to try. And there is no clear brand strategy. Getting to know people will always help you.

Finally:

Maintaining the latest technology trends is the biggest pressure facing marketers everywhere. Hopefully, our global digital report will help, but perhaps the better answer is less, not more. Do you need to try this new niche platform with millions of users, or is it better to focus your energy (and budget) on one platform?

Or two mature platforms with billions of active users? Will this shiny new toy really give your brand lasting success, or is it just a distraction from a happy quarterly project? More importantly, it is a permanent solution that requires a steep learning curve (VR, no?) On the other hand, can you ignore Megatrend because it is not attractive to you? Games, voice interfaces, and eSports are very popular with global audiences, but they are under-represented in media reports, marketing plans, and brand budgets.

Important Note: In 2021, for Digital Marketing use data-driven insights to identify some of the technologies and platforms that are critical to your brand’s success, not just add the latest fashion to your roadmap.